When we're discussing success on social media—specifically Twitter—the first question people ask is, "How many followers do you have?" And although having a ton of followers can make you feel successful and valued within your community, it is not an accurate measure of success on the platform. So what is?
Query Swap Twitter Event Coming June 1, 2017
Originally Published at StuffWritersLike
Most of us write with the intention of being read. That’s not always the primary goal. Perhaps we want to simply write the stories burning inside us. Perhaps writing is cathartic or even (dare I say) fun. But in our core, we are storytellers. We want to reach humanity with our words. And to do that, we’ve got to find a way to put our words and stories in front of those who will read them and be moved by them.
Thankfully, we live in an age of constant communication. The Internet provides infinite outlets to reach potential readers. But it’s easy to get lost in the chaos of websites and forums. It’s best to focus our attention on a few effective tools to meet and engage readers, remembering that the goal isn’t to reach as many people as possible, but to get to know people and to earn their trust through honest engagement. No one will take the time to read your writing if they don’t trust that you have something to say. [Click to Tweet]
Everyone is looking for ways to grow their social media followings and maximize their time. Especially writers. Every second we spend dealing with social media is time away from what’s really important—our work.